7 Landing Page Design Mistakes Must Avoid to Increase Conversion Rate

It is directly related to the impression. The ad is getting impression, people are clicking on the ad link, traffics are landing on the landing page but your landing page is not relevant with your ad. What will happen in this case?

You will have 0% of conversion rate because the traffic that is coming is not your targeted traffic. They are coming with a specific purpose but they are getting completely different things.

So you have to keep relevancy between ad and the landing page design otherwise it will be a big mistake.

Sometimes marketers use headlines that do not give a complete idea about their offer. Many marketers try to say in the headlines what they do. Or many say how long they have been doing it. But what will your traffic do knowing this?

You don't have to say anything about yourself. Explain clearly how the traffic will be benefited from your offer. Write the headline with giving importance to the traffic. Your headline should contain the word “you or your”. It’s all about you.

This is a very basic thing. Without a call to action button the possibility of conversion is almost no. You have to make button with a word which will appeal to user to take a specific action.

I have seen buttons which animate their color and movement when hovering. This way the button acquires traffic’s attention. In Thrive Architect you will find tons of eye-catchy smart buttons those will help you to boost your landing page conversion rate.

People have no interest what you offer. They have only interest in what will benefit them. So explore the benefit with the headline.

I have also seen some experienced marketers do this mistake. There are many marketers who do marketing multiple products at the same time. For this reason they give multiple offers on a same landing page.

For example, you are offering a book for seo on a landing page as well as a book for email marketing, as well as a book for PPC ad learning. What will traffic do in this case? He wouldn’t really understand what to do. Most people will think for a while and leave without taking any action and some may be they are not confusable.

So in this case all you have to do is design a dedicated landing page for each offer. Don’t give them any option. Either he has to take the action or has to get out. Target a single topic on each landing page as a result your lead will be much more targeted.

According to broadbandsearch.net in 2009 mobile users was 0% which increased to 52% in 2016. In 2021, it will definitely come to 80%. So now you can understand that where your most of the traffic will come from.

If you want to know the total amount of mobile users read this article.

But most of the new marketers do not pay any attention to mobile design of their landing page where most of the traffic will come from mobile. This is a big mistake

One reason is, they create the design on the computer, so they don’t remember to check how it looks on the mobile.

My humble suggestion is, use Thrive Architect because in the editing panel of landing page in thrive architect has 3 buttons which will enable you to design together on pc tablet and mobile. You can instant check and edit how it looks like on mobile while your editing it on pc.

Maximum new marketers make this mistake. They don’t put any kind of reviews or testimonials about their offer on their landing page. Several websites have done research on the use of this testimonial and different results have come in different researches but in all the results it has increased the trustworthiness a lot.

You can read the research article bigcommerce.com , nielsen.com

So I think you should add at least 3 testimonials of your offer. This will increase your trustworthiness which will increase conversion rate. In Thrive Architect you will have some testimonials templates which you can use easily by editing them.

This is the last I am telling but this is so important. I have seen it to do many advanced level marketers because they want to take a big list of information of the traffic but most of the traffic will run away by seeing this form. Believe me.

What happen in this case, you have done all the things rightly but in the opt-in form you have pushed a lot of fields which bother user. Maximum people will not want to give such information.

I think a complete lead can be obtained by taking a maximum of three data which are name, email id, phone number. There is no benefit in unnecessarily contradictory information but the conversion rate goes down. This is a big mistake related to design a landing page.

I suggest create a decent form with Thrive Leads. Why thrive leads? Because this is wordpress based solution which seamlessly integrates with any auto responder. Moreover it has more than 200s of opt-in form templates which are waiting for editing and using.